Print and Digital

For years consumers have been bombarded with constant print advertising. In today’s marketing environment, media has evolved and the majority of consumers are subject to a daily barrage of digital media on a variety of devices. Print and digital media have been combined to reach an ever-changing target audience, and although today’s consumers lean more towards digital media, many people still enjoy engaging with print.

GRAPHIC DESIGN

Graphic Designers are artists with a strategically driven purpose. They are visual communicators that use typography, photos, illustrations, and videos to communicate ideas through print and digital mediums. These mediums include:

Brand Identity
Marketing/Advertising
User Interface
Publication
Packaging
Motion and Animation
Illustration

PRINT MEDIA

Any marketing piece that is physically printed and can be held in a consumers hand is considered to be print media. Although innovation has brought some to believe that “print is dead," that couldn’t be farther from the truth. Print production may have slowed in recent years, but is still alive and well. Just check your mail or visit a local store or movie theater, sale brochures and movie posters are a prime example of today's print marketing - this also includes:

Magazine and Newspaper Ads
Flyers
Posters
Postcards
Newsletters
Catalogs

DIGITAL MARKETING

In today's market, statistics show that the vast majority of consumers are reached via the internet on connected devices.

A comprehensive digital marketing strategy entails more than just a web presence. The process also must take into account the large variety of devices and operating systems that are available to consumers, and are consistently being updated.

Digital Marketing involves using online channels to reach prospective customers. For a digital strategy to be effective, the target audiences engagement must be acquired and managed. A website and Business Facebook page are just the beginning, let Canada One Communications get you there and beyond.

DIGITAL AND SOCIAL MEDIA

Social Media Management services entail all the aspects of day-to-day activities on these various platforms. Social Management includes developing relevant, timely content for social media posts (text, images, videos), monitoring and responding to feedback, and cultivating leads through the individual platforms.

A comprehensive digital and social strategy involves using online channels to reach prospective customers effectively.

These include:

Media
Websites and Blogs
Email Campaigns
Photos and Illustrations
Videos and Animations
Data

Analytics
Set up of Social Media On All Networks
Development of Marketing Strategies to Increase Platform Following
Creation of Relevant Posts
Content Scheduling
Cultivation of Leads to Convert Sales

WEB DESIGN

Web Design and Web Development go hand-in- hand. Many designers also handle the development end of the process which entails launching websites “live” for all the world to see on the internet.

Web Design refers to the layout, or look, of the website. While creating an attractive design, web artists must focus on the client’s needs and the website’s objective (i.e., why the website is being created). The designer is in charge of creating a unique, aesthetically pleasing layout that is easily navigated. They use a process called Information Hierarchy to layout the website’s assets in a logical. user-friendly way.The designer must take the company "brand" into consideration when choosing elements for the layout.

WEB DEVELOPMENT

Web Development encompasses the less visually-appealing aspect of the website creation. Everything from back-end coding, UX (user-experience) and UI (user-interface) design to integration of plug-ins that allow your website to reach wider audiences, and host richer content.

Canada One has over 30 years of web development and design experience. We have created websites for hundreds of clients, and have delivered the utmost, consistent quality. Providing our clients with more than just a hosting platform for business information, delivering exceptional website design and development that grows with your business.