Nowadays, business development has shifted to be mainly a sales based position. The main focus and push being driving revenue, developing a business has lost its main objective – creating partnerships that enhance a product, service or brand. Business development is different from sales. It focuses both on the qualitative without lessening the importance of … Continue reading “The forgotten importance of Business Development”

In recent years, there has been a shift to move company branding and communication in-house. While this can at first seem beneficial as all the external messaging is being properly vetted, most times internal teams do not have the time to research and know all the new digital updates and opportunities. Many projects seem to … Continue reading “Expand your Marketing Potential”